Digital PR
The digital world has changed massively over the last decade and PR needed to evolve to keep up. No longer just churning out press releases, the best PR now combines traditional PR tactics with content marketing, social media, and search optimisation
Word + Pixel uses digital and social media technology to drive awareness and understanding of your brand, while developing or maintaining your reputation
Who is Digital PR for?
Entrepreneurs
Business people who wish to spread the word about their products or expertise to a wider range of clients
Independent consultants & CEOs
Professionals who want to share their experience and expertise to stand out in the crowd
Influencers
Opinion leaders who wish to grow their audience through engaging content
Brands and companies no matter their size
Digital public relations enables you to get your brand in front of the movers and shakers of your chosen industry. With it, you control what content people see and how they see it
How we do it?
To differentiate yourself, you must create impact on an audience inundated with thousands of messages a day. Word + Pixel helps you create a strong vocal and visual identity and shapes your digital PR strategy
Clear brand identity & voice
Your brand’s personality is what makes it stand out. We help you define your company identity and your brand voice
Articulate purpose
Who are you? Why do you exist? Who is your content for? We’ll help you be consistent in your purpose to build trust with your audience
Content frameworks
We don’t believe in rigid or exhaustive content plans. Flexibility is the key. We design a framework of topics, themes and formats to allow you to demonstrate your expertise in a way that is always relevant
Engagement tactics
We work with you to deliver consistent, quality content to engage your audience and encourage meaningful conversations
Promotional plan
Success is 20% great content and 80% promotion. We make sure your content is exposed to as many people as possible
Monetisation strategy
If you want to earn money from your online presence we’ll help you develop a monetisation strategy right for your industry and audience