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Video with a purpose

It’s fair to say many businesses struggle to incorporate video into their content marketing strategy. They recognise how powerful it is but are intimidated by the costs and complexities of taking an idea from the drawing board to YouTube

But film making doesn’t have to be expensive and exacting. We’ve been helping organisations with their video marketing for years and try to make it as simple as possible. For us it comes down to three P’s – preparation, planning and production. Invest in these three stages and video becomes simple and cost effective

It’s no exaggeration to say that businesses have wasted millions of pounds on video over the years, spending money on films which said nothing to their target audience. We believe in video with a purpose. We also believe in making any footage work hard.

For example – say you wanted to film a case study with one of your clients. A few years ago, you might have shot the video and put it on a page on your website. Now the footage can be used in so many different ways from social media posts, email marketing to your own YouTube channel. A well-planned day’s shooting can produce months of video content

Branding

Explainer videos can convey your brand values to a wide audience in a short amount of time. Entertain and inform your audience in one go through high impact storytelling. This can be a simple interview with the CEO, right up to a long form documentary. Don’t forget you also need to keep your staff informed – video is perfect for explaining strategy and tactics through your internal communications

Credentials

Case studies and testimonials are a powerful way for your customers to hear from satisfied clients and showcase your ability to produce solutions for any eventuality. Running an event? Capture the excitement and condense the highlights for those who couldn’t make it in a sizzle reel

Products

Who needs a manual when you can demonstrate on video how to use your products, show their features and more importantly the benefits of using them? Want to explain a service?– Use animation and motion graphics to do the heavy lifting

Offer

Great content takes creativity, time and strategy. Don’t struggle alone. We offer a monthly subscription service which will guarantee you a steady stream of engaging content to drive leads and interest. The service is totally flexible. Want a video and two articles one month and then two videos the following month, no problem. Contact us to find out more

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