What do Elon Musk and Robin Hood have in common?In a word, influence. Both Musk and the platform Robinhood (not the mythical robber of the rich, giver to the poor) can send markets into a frenzy.Gossip and rumours have always affected the world’s stock markets, but now social media has multiplied the effect several times over
Attracting investment can be hard so you need to use every trick in the book. In the past, B2B businesses might have overlooked social media but now it's a vital weapon in your armoury because it boosts your image, increases networking and drives lead generation.
These days, Inclusion and Diversity (I&D) is an integral part of any self-respecting business strategy. Companies spend an estimated $8bn* and I&D consultancy earnings total $400m- $600m** annually, in the US alone. But there’s a big but…. Companies often devote great time and resources to creating a fairer culture across business development, transforming departments, corporate culture and sustainability, but forget one key area
Content Marketing is a valuable tool for customer retention when it comes to B2B companies. In this blog we’ll set out exactly what content marketing involves and how it can be used to retain clients, reach new customers and enhance your word-of-mouth reputation to drive sales.
What’s the best content strategy for your business? Frankly, I’ve no idea. However, give me a bit of time and the right information and Word and Pixel will develop one that will have you building connections, educating your present and future customers and generating sales leads. Want to go it alone? No problem. Here’s a guide to get you started.
Your company generates great ideas, creates beautiful infographics, and writes engaging blogs but your content marketing isn’t working. The reason? Your content strategy (probably).
Preparing your business for its IPO is likely to be one of the single most important phases in your company’s history and also one of the most complex.
Content agility for B2B companies has proved to be crucial as sales situations change dramatically, requiring rapid responses to the customer as both sellers and buyers become accustomed to remote and digital interactions.
There’s a widely-held misconception that social media is for B2C companies. But with the right strategy, content and platforms, B2B companies can leverage social media to bring them leads, brand awareness, customer loyalty and ultimately an increase in revenue. We’re going to share some insider tips with you on how to harness the power of social media for your B2B company in order