Kione Resorts offer holiday rentals in Spain, with a large variety of apartments and destinations numbering over 500 throughout the principality of Andorra and in the community of Valencia. Kione Resorts wished to increase its direct bookings and number of followers
Problems:
The online booking market is dominated by third party websites aggressive marketing and advertising. A digital audit revealed low ranking of the website revealed very low search engine rankings and the company didn’t produce any marketing materials or promotional materials. The business was not present on Social Media either
Solution:
W+P transformed the company’s communication strategy and overall digital strategy. We opted for a sustainable approach and made a strong focus on the website’ SEO-optimization. To improve website’s search engine visibility and to overcome the fierce competition, we focused on long-tail keywords in 3 languages and areas. A blog was also added to the website to strengthen its messaging. We also created social media accounts for the company. The core focus was to help the business stay connected with its customers and keep them coming back. Along with daily postings, we also conducted ad campaigns on Social Media in order to help the company reach booking targets
Results:
- Annual revenue grew by € 30K
- Website monthly visits reached 11K
- Organic traffic from search engines grew to 60%
