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Paid Social

Drive your sales through social media: build up your audience and make it come to you

Educate your target audience that they need your products and services

Drive sales

Lead generation from social media: warm up your leads, create a need for your product and close the deal. We focus on your customers’ interests and pain points

Increase brand awareness

We identify, test and grow your target audience, by creating a consistent identity for all social channels

Transparent analytics

We analyse the results and convert data into action - we can do more of what works and less of what doesn’t
Our Approach

Using a 4 step approach to social ads, we strategically place, monitor and optimise ads to ensure your campaign goals are met and then exceeded

01

Research

We get to know your business, products and services, set the campaign goals and develop the action plan.

We study your brand’s audience: their interests, pain-points, online and offline behaviour.

We also research the social activities of your competitors – to ensure you stand out from the crowd

02

Strategy

Based on our research, we identify the best channels to connect with the target audience.

We segment the audience and create their virtual profiles.

We develop key messages and offers for each segment, and come up with creative ideas. If necessary, we adapt your pages/accounts on social media, so they align with the paid campaign

02

Strategy

Based on our research, we identify the best channels to connect with the target audience.

We segment the audience and create their virtual profiles.

We develop key messages and offers for each segment, and come up with creative ideas. If necessary, we adapt your pages/accounts on social media, so they align with the paid campaign

03

Implementation

We create the content and visuals and adapt them for each segment or promotional offer.

We set up and launch advertising campaigns on social media: upload banners, text, create audiences and set bids.

Analytics are important. We measure KPI for each campaign, at every level of the sales funnel. We analyse the data and use it for future insights

04

Optimisation

We constantly modify our techniques to find the best way to advertise your product. Our job is to find effective solutions, expand your audience and bring down the costs.

We take a data-driven approach. Every month we’ll come up with new ideas and recommendations to perfect the strategy

04

Optimisation

We constantly modify our techniques to find the best way to advertise your product. Our job is to find effective solutions, expand your audience and bring down the costs.

We take a data-driven approach. Every month we’ll come up with new ideas and recommendations to perfect the strategy

We know how to get the most out of your ad budget

Competitive advertising strategy

We think a few steps ahead. Knowing the market and your audience is the key to staying ahead of your competition and driving growth, regardless of market conditions

Reinforced marketing efforts

Consistent communication increases your brand recognition, wins you new followers and builds up loyalty

Actionable insights

We interpret data and create an easy to digest report. You will have access to the ad account to see analytics live

Book a free audit of paid activities

All our campaigns are designed to fit your precise needs

Why work with W+P?

Book a free audit of paid activities

Want to know how we can amplify your content so it has more impact? Call us or send us an email
t: +44 (0) 20 3488 7510
e: info@wordandpixel.co.uk