Traditional financing avenues for raising venture capital have been shaken up by the arrival of new kids on the block like cryptocurrency and crowdfunding, largely driven by social media platforms. Such channels can now play a vital role in securing funding.
In our recent blog, we set out the ways in which social media can be leveraged to attract the attention of potential investors. But once you’re on their radar, how do you convert interest into investment?
What do Elon Musk and Robin Hood have in common?In a word, influence. Both Musk and the platform Robinhood (not the mythical robber of the rich, giver to the poor) can send markets into a frenzy.Gossip and rumours have always affected the world’s stock markets, but now social media has multiplied the effect several times over
Attracting investment can be hard so you need to use every trick in the book. In the past, B2B businesses might have overlooked social media but now it's a vital weapon in your armoury because it boosts your image, increases networking and drives lead generation.
Few would argue that social media has changed the game. With nearly two billion users all over the world, social media has become a vital corporate tool for almost anything from market research and branding to sales and crisis management.
There’s a widely-held misconception that social media is for B2C companies. But with the right strategy, content and platforms, B2B companies can leverage social media to bring them leads, brand awareness, customer loyalty and ultimately an increase in revenue. We’re going to share some insider tips with you on how to harness the power of social media for your B2B company in order