These days, Inclusion and Diversity (I&D) is an integral part of any self-respecting business strategy. Companies spend an estimated $8bn* and I&D consultancy earnings total $400m- $600m** annually, in the US alone. But there’s a big but…. Companies often devote great time and resources to creating a fairer culture across business development, transforming departments, corporate culture and sustainability, but forget one key area
Content Marketing is a valuable tool for customer retention when it comes to B2B companies. In this blog we’ll set out exactly what content marketing involves and how it can be used to retain clients, reach new customers and enhance your word-of-mouth reputation to drive sales.
What’s the best content strategy for your business? Frankly, I’ve no idea. However, give me a bit of time and the right information and Word and Pixel will develop one that will have you building connections, educating your present and future customers and generating sales leads. Want to go it alone? No problem. Here’s a guide to get you started.
Your company generates great ideas, creates beautiful infographics, and writes engaging blogs but your content marketing isn’t working. The reason? Your content strategy (probably).
Content agility for B2B companies has proved to be crucial as sales situations change dramatically, requiring rapid responses to the customer as both sellers and buyers become accustomed to remote and digital interactions.