These days, Inclusion and Diversity (I&D) is an integral part of any self-respecting business strategy. Companies spend an estimated $8bn* and I&D consultancy earnings total $400m- $600m** annually, in the US alone. But there’s a big but…. Companies often devote great time and resources to creating a fairer culture across business development, transforming departments, corporate culture and sustainability, but forget one key area
Few would argue that social media has changed the game. With nearly two billion users all over the world, social media has become a vital corporate tool for almost anything from market research and branding to sales and crisis management.