What do Elon Musk and Robin Hood have in common?In a word, influence. Both Musk and the platform Robinhood (not the mythical robber of the rich, giver to the poor) can send markets into a frenzy.Gossip and rumours have always affected the world’s stock markets, but now social media has multiplied the effect several times over

Attracting investment can be hard so you need to use every trick in the book. In the past, B2B businesses might have overlooked social media but now it's a vital weapon in your armoury because it boosts your image, increases networking and drives lead generation.